We invite companies, organizations and individuals to consider underwriting The Archaeology Channel to secure valuable exposure while making a significant contribution to public education. Underwriting, a form of sponsorship for nonprofit organizations, promotes the Underwriter while supporting the nonprofit. Underwriters benefit from the public visibility and positive image they derive from the exposure as well as the traffic attracted to their Web sites and the sales that result. The fee paid by an Underwriter to ALI is considered a tax-deductible contribution by the IRS. Underwriting contributions are a critically important source of operating funds for our organization and this project. We appreciate your help!
Consider Our Traffic
The Archaeology Channel is now one of the most popular archaeology-related Web sites in the world. Our traffic has grown dramatically over the past decade, including 400 percent growth in 2005 and another 30 percent in 2006, when it reached 3.5 million sessions and 6.4 million pageviews. Traffic in 2008 reached 8 million pageviews and has remained strong ever since. We anticipate continuing traffic growth as we add new programming and remake our website.
One of the most remarkable phenomena in recent years has been the growth in traffic to our Audio News from Archaeologica. After that weekly news program began distribution via podcast in mid-2005, its traffic expanded 30-fold within one year and now is receiving more than 5000 page views per day. We are working to duplicate that success with other programs.
Among these new programs is our Strata: Portraits of Humanity, launched in October 2014. Strata is a half-hour studio-produced newsmagazine show designed for distribution on TAC as well as on cable TV. It is currently airing regularly on 26 cable TV stations across the US and on Comcast On-Demand in Oregon, Washington, Idaho and California with a total potential audience of around 15 million viewers.
In 2008, we conducted an online survey of our audience. We learned some important things about them that may have a bearing on the promotional value of The Archaeology Channel to you. Take a look:
Audience survey completed August 2008, with 100 respondents:
- • Even distribution across the USA, with some unusual proportions in Oregon, Texas, and N. Carolina. Nine other countries included, led by Canada (4) and UK (3), and also including the Philippines (2), the Netherlands (2), Australia, Georgia, Ireland, China, and Hungary.
- • 56 male, 44 female
- • Modal age 46-55; secondary mode 18-25; very broad age distribution
- • 54% between ages of 36 and 65
- • Modal personal income just about equivalent for below $20k, 20-39k, and 40-59k; secondary mode 80-100k. 49 of 94 respondents above 40k. 7 of 94 respondents above 100k.
- • 66 of 99 respondents with 4-yr. college degree or above.
- • 13 of 100 working archaeologists; 22 of 100 including them plus teachers and professors; 26 of 100 students; 47 of 100 “archaeology enthusiasts.”
- • 56 of 90 travel by air at least once a year.
- • 51 of 86 travel for 1-2 week stays at least once a year.
- • 79 of 92 are considering a vacation trip in the next year.
- • 73 of 90 are considering a trip in North America in the next year.
- • 48 of 88 are considering a trip in Europe in the next year.
- • 52 of 100 visit TAC at least a few times a month; for 41 of 100, this was the first visit.
- • 53 of 95 have at least moderate interest in technology.
More Facts to Consider
The Archaeology Channel offers distinct advantages for prospective underwriters:
- • Our reach is worldwide.
- • Our viewers are drawn from that portion of the world population with access to computers and Internet access, including broadband users, who tend to have more discretionary income than average.
- • Our subject matter, archaeology and indigenous peoples, is widely popular. A 1999 Harris Poll of U.S. residents revealed that 76 percent of adults score their interest level in archaeology between 5 and 10 on a scale of 10.
- • We have cultivated partnerships with archaeologists, indigenous groups, film and video producers, and film festival organizers to develop a large and growing volume of content (take a look!) that is very attractive to visitors. We are even creating original content of our own. Your message will be seen by many thousands of people.
Demonstrating the promotional advantage presented by The Archaeology Channel is the feedback we have received from underwriters. For example, New York Madison Avenue advertising firm The Fifth Network promoted Arizona tourism during in six-month campaign from November 2006 through May 2007 and reported their results to us as follows:
As evidenced by the outstanding click and interaction metrics gathered on our campaign, which at some points were as high as 9%, The Archaeology Channel’s audience was obviously a fantastic fit for our campaign and exceeded our goals handsomely. We would gladly do business with them again as their user basis was advertisement-friendly and their content was hyper-relevant to our client’s target market of high-net worth individuals with an interest in adventure travel.
Become an Underwriter
Supporting The Archaeology Channel can be done by sponsoring a video or audio program, listing your organization in our Goods & Services area, attaching your message to one of our most popular pages, securing a mention in our weekly Audio News from Archaeologica, posting a banner on our Home Page, or placing a video spot at the beginning of one of our stand-alone videos or the monthly Video News from TAC show. All these options are listed in our Rate Sheet. As an Underwriter, you will be credited in a very visible way on the program pages or video programs you sponsor. Banners and logos will convey the nature of your company’s business or mission and attract our visitors and viewers to learn more. Your information will be highlighted in an attractive manner that will create a positive impression for you, your organization, or your company and will generate traffic to your Web site.
We are willing to negotiate special arrangements. We are always willing to listen to your circumstances and ideas.
Consider also becoming a member of The Archaeology Channel.