We invite companies, organizations and individuals to consider underwriting The Archaeology Channel to secure valuable exposure while making a significant contribution to public education. Underwriting, a form of sponsorship for nonprofit organizations, promotes the Underwriter while supporting the nonprofit. Underwriters benefit from the public visibility and positive image they derive from the exposure as well as the traffic attracted to their websites and the sales that result. The fee paid by an Underwriter to ALI is considered a tax-deductible contribution by the IRS. Underwriting contributions are a critically important source of operating funds for our organization and this project. We appreciate your help!

As an Underwriter, you will be credited in a very visible way on the program pages or video programs you sponsor. All of our underwriting options are listed in our rate sheet:

Rate Sheet

Other underwriting options may be available. Please contact Richard Pettigrew, This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss how we can work together.

Become an Underwriter

To become an Underwriter, download our Underwriting Agreement PDF file. Print out the form, fill it out using black ink, and send it back to us (via regular mail or fax), with signature and initial payment. If you would like to discuss details, please e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.. Prepayment is required for the term of the Underwriting Agreement. Payments may be made by credit card as well, and you may contact us to arrange that.

We are willing to negotiate special arrangements. We are always willing to listen to your circumstances and ideas.

Consider also becoming a member of The Archaeology Channel.

Why Underwrite TAC?

The Archaeology Channel offers distinct advantages for prospective underwriters:

  • Our reach is worldwide.
  • Our viewers tend to have above-average discretionary income.
  • Our subject matter, archaeology and indigenous peoples, is widely popular. A 1999 Harris Poll of U.S. residents revealed that 76% of adults score their interest level in archaeology between 5 and 10 on a scale of 10.
  • We have cultivated partnerships with archaeologists, indigenous groups, film and video producers, and film festival organizers to develop a large and growing volume of content, in addition to original content of our own. Your message will be seen by many thousands of people.


New York Madison Avenue advertising firm The Fifth Network promoted Arizona tourism during a six-month campaign from November 2006 through May 2007 and reported their results as follows:

"As evidenced by the outstanding click and interaction metrics gathered on our campaign, which at some points were as high as 9%, The Archaeology Channel’s audience was obviously a fantastic fit for our campaign and exceeded our goals handsomely. We would gladly do business with them again as their user basis was advertisement-friendly and their content was hyper-relevant to our client’s target market of high-net worth individuals with an interest in adventure travel."

Our Traffic and Reach

The Archaeology Channel is now one of the most popular archaeology-related websites in the world. Every year, we reach almost 100,000 users, with nearly 300,000 pageviews combined. We anticipate continuing traffic growth as we remake our website and add new programming.

Among these new programs is our Strata: Portraits of Humanity, launched in October 2014. Strata is a half-hour studio-produced newsmagazine show designed for distribution on TAC as well as on cable TV. It is currently airing regularly on 26 cable TV stations across the US and on Comcast On-Demand in Oregon, Washington, Idaho and California with a total potential audience of around 15 million viewers.

If you would like to learn more about how you, your company or your organization can become a part of this expansion of our reach, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

Visitor Demographics

We attract an extremely broad age distribution, including men and women equally:

Visitor Ages Visitor Genders
[Source: Google Analytics data for Aug 2015–Jan 2016.]

Our visitors are primarily American (66%), Canadian (4.4%), and British (4%), with the remaining 25.6% from the rest of the world. Within the US, 11% of our visitors are from California, 8% from Oregon, 7% from New York, 6% from Texas, 5% from Florida, and the remaining 63% from other states.

Visitors Worldwide American Visitors
[Source: Google Analytics data for Aug 2015–Jan 2016.]

Additional data from an audience survey completed August 2008, with 100 respondents:

Visitor Survey