Presented by Archaeological Legacy Institute as a part of
The Archaeology Channel International Film Festival 2023
Presentation Schedule
Saturday, May 20:
10:00 An Update on Heritage Broadcasting Service
Rick Pettigrew, Archaeological Legacy Institute, Eugene, Oregon, USA
11:00 Cultural and Heritage Preservation of Rohtas Fort to Promote Tourism Business in Pakistan
Umm-Ul-Baneen and Abdul Rauf Kakepoto, Riphah International University, Islamabad, Pakistan,andMichigan State University, East Lansing, Michigan, USA
2:00 Tutankhamen Treasures Journey: From the Darkness of the Tomb to the Spotlight of the Grand Egyptian Museum
Islam Shaheen, Grand Egyptian Museum, Nasr City, Cairo, Egypt, and Sapienza University of Rome
3:00 Sufi Music and Folk Dance at Cultural Festivals of Sufi Shrines in Pakistan:An Audio-Visual Analysis
Dosat Ali, Zavia Foundation & D.A. Job Guider (SMC) Pvt., Ltd., Rawalpindi, Pakistan
4:00 The Media and Archaeology – the Ness of Brodgar, Orkney: A Case Study
Nick Card, Ness of Brodgar Trust and University of Highlands and Islands, Stromness, Orkney, UK.
5:00 Round Table Discussion
Conference Presentation Abstracts
(Alphabetical Order by Speaker's Last Name)
Sufi Music and Folk Dance at Cultural Festivals of Sufi Shrines in Pakistan:An Audio-Visual Analysi
Dosat Ali, Zavia Foundation & D.A. Job Guider (SMC) Pvt., Ltd., Rawalpindi, Pakistan
Music and dance have been part of the Hindu religion for centuries. In the Indian sub-continent, the Hindu panditsand saints used to organize annual cultural festivals of musical concerts and dance parties. In agrarian societies such asIndia and Pakistan, the people worked hard on a daily basis without leisure. These festivals were organized before orafter the cultivation of seasonal crops for the recreation of hardworking farmers. The Muslim Sufi saints did not reject this tradition but incorporated it in their religion. The Sufi saints introduced Qawwali in the trends of music. The Sufi saints encouraged such cultural events by providing places at their shrines. The people used to attend suchfestivals without any discrimination of religion, ethnicity, race, or gender. These trends today are being promotedthrough different media means like audio cassettes, video recording, media players, and so forth.
Saturday, May 20, 3:00 pm
Cultural and Heritage Preservation of Rohtas Fort to Promote Tourism Business in PakistanUmm-Ul-Baneen and Abdul Rauf Kakepoto
Riphah International University, Islamabad, Pakistan, andMichigan State University, East Lansing, Michigan, USA
Cultural heritage has significant potential to promote tourism and improve global attention and the economy of anycountry.Rohtas Fort, a gigantic fortress built in the 16th Century,was declared a UNESCO World heritage site in1997.Sher Shah Suri commissioned it to defend against Mughal Emperor Humayun. It has remarkable historicsignificance and a diverse array of Hindu, Muslim and Sikh architecture to be seen by international tourists. A 20-minute documentary on the significance of Rohtas Fort was produced by researchers to address its potential forheritage preservation and to explore ways for the tourism business, by gaining the attention of global media andinternational tourists, to generate revenues to benefit the people living in the village inside the fortification walls. Afocus group research methodology is being used in moderated settings to screen the documentary and address theobjectives. The results provide insights about this fort for archaeologists everywhere and to promote internationaltourism and hospitality in Pakistan.
Saturday, May 20, 11:00 am
The Media and Archaeology – the Ness of Brodgar, Orkney: A Case Study
Nick Card, Ness of Brodgar Trust and University of Highlands and Islands, Stromness, Orkney, UK
The dissemination and sharing of our research to as wide an audience as possible should be an important element of21st century archaeology. This can raise profiles of sites and archaeology in general and assist with fundingexcavation, support and research. Thus, media cooperation and usage in all its forms is essential. The excavations atthe Neolithic complex at Ness of Brodgar in Orkney, a small island group off the northern tip of Scotland, will beused as a case study to highlight the benefits (and drawbacks!) both to archaeology and the wider community of the“media.”
Saturday, May 20, 4:00 pm
An Update on Heritage Broadcasting Service
Rick Pettigrew, Archaeological Legacy Institute, Eugene, Oregon, USA
As I described in last year’s Conference, Heritage Broadcasting Service (HBS, or Heritage) is a subscription video-on-demand platform developed by Archaeological Legacy Institute (ALI), a 501(c)(3) nonprofit in Eugene, Oregon,USA. The Heritage platform expands our delivery options with premium content in keeping with our nonprofitmission to tell the human story through compelling media applications. Heritage films are on diverse cultural-heritageand archaeological topics and are produced by some of the most innovative and skilled film storytellers in the worldtoday. We realized at the outset that it would take time to build the platform, but we envisioned Heritage as a leadingsubscription platform in our genre, with a significant influence on the media world. Heritage has grown substantiallyover the past year, and is now becoming a potentially valuable resource for college, university and municipal libraries.Its future is likely to include other applications as well.
Saturday, May 20, 10:00 am
Tutankhamen Treasures Journey: From the Darkness of the Tomb to the Spotlight of the Grand Egyptian Museum
Islam Shaheen, Grand Egyptian Museum, Nasr City, Cairo, Egypt, and Sapienza University of Rome
Since the discovery of the tomb of Tutankhamun, the great king has not yet received the appreciation he deserves forthe archaeological finds in the tomb. However, finally, with the anticipated opening of the Grand Egyptian Museum(GEM), the collection of the king will receive the appropriate appreciation. An exhibition hall for his collection willbe the focus of GEM. The hall will contain more than 5,000 artifacts, of which more than 2,000 will be displayed forThe Archaeology ChannelInternational Film Festival ∙May17-21, 2023the first time. The focal point of this presentationis not about the greatness of Tutankhamun, but about the workthat has been done behind the scene to prepare for this event. The talk reviews this wonderful journey through thevarious methods of documentation and the film documentaries that are being worked on. This lecture discusses whatis to come in terms of work, how to promote the greatest event of the GEM opening and its impact.
Saturday, May 20, 2:00 pm